Internet banking is changing from a fad to niche service in Iran. Iranian IT Council secretary said that internet banking accounts will launch for high school and university students.

Banks are pushing internet banking as a cost saving method by getting people out of queues.
Due to poor quality of service and lack of trust the service is not yet successful but the officials believe the barriers to adoption are high perceived costs and a reticence to try something users don’t know or understand.

They believe consumers tend to experience attitude shifts and are won over by the ease of use of internet banking and it will become a big transaction generator in future.

The government is pushing the students to internet bank accounts as a way to promote e-commerce and the culture of using national internet for the masses.

Having the largest population of internet users in the Middle East and national internet infrastructure in Iran is a base for e-commerce services in Iran.

Officials are against using internet for fun or adultery and ban website which promote western culture, politics, and lifestyle.

They advertise local internet services like e-banking and e-commerce based on national internet infrastructure and try to limit the outbound internet usage.

Iran Ministry of ICT is going to cut internet bandwidth prices by 30% very soon.

Bad news is that the cost of Internet services are partially dependent on bandwidth and most ISPs will not decrease the end user prices.

The ugly side is no ISP is allowed to provide high speed DSL lines to home users. Internet savvy users are restricted to 128kbps by law!

Internet prices are high, you should pay around 25$/month for a 128 kbps DSL line with poor quality of service.

 

Nice marketing concepts to share with you:

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” – That’s Direct Marketing

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says:
“He’s very rich. Marry him.” – That’s Advertising.

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” – That’s Telemarketing.

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say:
“By the way, I’m rich. Will you marry me?” – That’s Public Relations

5. You’re at a party and see gorgeous girl. She walks up to you and says:
“You are very rich! Can you marry me?” – That’s Brand Recognition.

6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. – That’s Customer Feedback.

7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. – That’s demand and supply gap.

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: “I’m rich. Will you marry me?” and she goes with him – That’s competition eating into your market share.

9. You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich Marry me!” your wife arrives. – That’s restriction for entering new markets.

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