Internet banking is changing from a fad to niche service in Iran. Iranian IT Council secretary said that internet banking accounts will launch for high school and university students.
Banks are pushing internet banking as a cost saving method by getting people out of queues.
Due to poor quality of service and lack of trust the service is not yet successful but the officials believe the barriers to adoption are high perceived costs and a reticence to try something users don’t know or understand.
They believe consumers tend to experience attitude shifts and are won over by the ease of use of internet banking and it will become a big transaction generator in future.
The government is pushing the students to internet bank accounts as a way to promote e-commerce and the culture of using national internet for the masses.
Having the largest population of internet users in the Middle East and national internet infrastructure in Iran is a base for e-commerce services in Iran.
Officials are against using internet for fun or adultery and ban website which promote western culture, politics, and lifestyle.
They advertise local internet services like e-banking and e-commerce based on national internet infrastructure and try to limit the outbound internet usage.
